In this class, I talk about why TikTok / Douyin took off so rapidly and powerfully.
Choose two options for why TikTok / Douyin has grown so fast?
- Addictive Product. Short personalized videos focused on memes, comedy, and lip syncs are a psychological hack.
- Easy to Use and Highly Shareable Content Types. Tap into CDCN.
- Audience-Builder Digital Platform
- Network Effect, including data network effect (also called learning effect)
- First mover in new space
- AI and Digitized Operating Model.
Learning Goal for this class:
- #12 the Basics of TikTok and Audience-Builder Platforms
Concepts for this class:
- Digital Platforms: Audience Builder
- B2B Customer View: Shareability, Word of Mouth and Virality
- China Digital Consumer Network
- Network Effects
- First Mover
- AI and Digital Operations
Companies for this class:
- Bytedance / TikTok / Douyin
I write and speak about digital China and Asia’s latest tech trends.
Please join my (https://jefftowson.com)